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Case Studies ■ ■ ■

Main Content

Case Studies: Key Results

  • The vast majority of people exhibitors are inviting are NOT in the show owner’s house file (on average, 90 percent+).
  • A healthy percentage of those people are registering, and the vast majority of them were not in the show owner’s house file beforehand.
  • These brand-new registrants are verifying at the exact same rate as the rest of the pre-reg file.
  • Regardless of how an attendee registers, they are significantly more likely to actually show up if they receive one of our emails from an exhibitor.

Specific Results From Some of Our Events:

SEMICON West 2016:

  • 265 participating companies (35 percent of the exhibitor community)
  • Total number of outbound emails: 813,700+
  • 258,855 unique email addresses, only 16,132 were in the house file beforehand – 92 percent were not
  • 242,723 brand-new attendee prospects
  • Open rate: 10 percent
  • Click-through rate: 15 percent
  • Total number of direct registrants: 2,027, and 59 percent were not in the house file beforehand

Intersolar North America 2016:

  • 96 participating companies (30 percent of the exhibitor community)
  • Total number of outbound emails: 202,800+
  • 70,052 unique email addresses, only 2,899 were in the house file beforehand – 96 percent were not
  • 67,153 brand-new attendee prospects
  • Open rate: 16 percent
  • Click-through rate: 17 percent
  • Total number of direct registrants: 3,068, and 93 percent were not in the house file beforehand

PACK EXPO 2016:

  • 724 participating companies (33 percent of the exhibitor community)
  • Total number of outbound emails: 5,145,400+
  • 1,214,364 unique email addresses, only 97,687 were in the house file beforehand – 92 percent were not
  • 1,116,677 brand-new attendee prospects
  • Open rate: 11 percent
  • Click-through rate: 12 percent
  • Total number of direct registrants: 5,487, and 47 percent were not in the house file beforehand

UNITED FRESH 2016:

  • 81 participating companies (30 percent of the exhibitor community)
  • Total number of outbound emails: 254,100+
  • 58,482 unique email addresses, only 13,120 were in the house file beforehand – 78 percent were not
  • 45,362 brand-new attendee prospects
  • Open rate: 10 percent
  • Click-through rate: 10 percent
  • Total number of direct registrants: 467, and 66 percent were not in the house file beforehand

PROCESS EXPO 2015:

  • 250 participating companies (35 percent of the exhibitor community)
  • Total number of outbound emails: 1,291,500+
  • 369,999 unique email addresses, only 17,902 were in the house file beforehand – 95 percent were not
  • 352,097 brand-new attendee prospects
  • Open rate: 11 percent
  • Click-through rate: 9 percent
  • Total number of direct registrants: 4,042, and 75 percent were NOT in the house file beforehand